Art Director
Campaign creative
Team
This project was developed while on contract with Kmart, shot with Wellcom and in collaboration with the wider Kmart team.
Strategy
August Living is Kmart's flagship home campaign and the biggest home event outside of Christmas. Rather than simply showcasing the range, we shifted the focus to inspiration—helping customers see the potential of every product while elevating quality perception, encouraging category discovery and making home styling feel achievable.
Creative
The idea was simple: show people how. Every touchpoint was designed to inspire, educate and empower customers to confidently refresh their spaces. From quick styling tips to complete room transformations, we positioned Kmart as the home of 'how-to'—making great design feel accessible to everyone.
