Creative Director
Creative direction
Art direction
Copywriting
Team
This campaign was shot in collaboration with Tomboy and Shelley Horan.
Brief
When people think celebration, they think Crown. Crown is where fancy dinners and casual drinks can unfold under the same roof. Where there’s space for big parties and intimate catch-ups alike. Where every kind of occasion, for all groups of people, is joyfully elevated and filled with possibility. And as the festive season creates more reasons to celebrate, it’s the perfect time to reinforce that Crown is where Christmas gets interesting.
Creative
"Oh Come All Ye Playful" reimagines a familiar festive phrase with a distinctly Crown twist, celebrating the joy of participation through the brand's core pillar of play.
The visual platform captures candid moments of playful indulgence through bold portraiture, vibrant colour and elevated art direction, balancing spontaneity with sophistication. Together, the copy and imagery create a festive campaign that feels contemporary, premium and unmistakably Crown.
