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Art Director
Art direction
Copywriting
Client
Crown Resorts
Team
This campaign was shot in collaboration with Tomboy and Shelley Horan with original concept by Bastion Agency and roll out by Burgess Creative.
Brief
Create a campaign that captures the tapestry of elevated experiences that await across Crown venues.
Creative
To consider a new venue you need a proper reason to seek it out - a hook that makes you sit up and think “I need to tell my crew about this”.
Build intrigue; challenge prevailing perceptions, attitudes, and behaviours; in ways that highlight Crown’s understanding of social culture, to get people talking, sharing and itching to be a part of it.
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