Creative Lead
Brand strategy & identity
Campaign creative
Client
Solid for Sherman
Team
This project was undertaken while freelancing for my friends at Solid.
Strategy
The bedding industry is renowned for inflated prices and gimmicks. Sherman had a clear USP that set them apart – offering Australian-made beds at one consistent price. With honesty at the heart of their messaging, we developed a contemporary emotive brand identity.
Creative
We modernised the wordmark and paired it with an earthy palette and zingy highlight colours, bringing a premium organic feel.
Our imagery moved away from the clichéd couples in bed, aligning the product with the Australian environment and a beautiful, romantic mood. With such a quality product, we proudly showcased the features and benefits, conveying that the beauty isn’t simply skin deep.
