Creative Lead
Brand strategy & identity
Campaign creative
Team
This project was undertaken while freelancing for my friends at Solid.
Strategy
The bedding industry is renowned for inflated prices and gimmicks. Sherman had a clear USP that set them apart – offering Australian-made beds at one consistent price. With honesty at the heart of their messaging, we developed a contemporary emotive brand identity.
Creative
We modernised the wordmark and paired it with an earthy palette and zingy highlight colours, bringing a premium organic feel.
Our imagery moved away from the clichéd couples in bed, aligning the product with the Australian environment and a beautiful, romantic mood. With such a quality product, we proudly showcased the features and benefits, conveying that the beauty isn’t simply skin deep.
