top of page
![Crown_Logo_[RGB_White].png](https://static.wixstatic.com/media/860e77_8b5fdd5644c54ff48378e090ad96d954~mv2.png/v1/fill/w_117,h_88,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Crown_Logo_%5BRGB_White%5D.png){kind=logo}
Role
Art Director
Brief
Give a contemporary twist to family reunions in celebration of Lunar New Year while aligning with Crown’s new brand aesthetic of a joyfully elevated experience for all.
Creative
The storytelling for this seasonal event was refreshed and given a fun and fashion-forward edge while adhering to the established, robust guidelines of the Crown brand guide.
Deliverables
Campaign imagery
Team
I loved uniting with Tomboy and Jordan Drysdale on this project.
bottom of page